Journey D Plan for 2023 For the year 2023, Thai AirAsia plans to continue to drive growth for communities and the tourism industry by volunteering to serve as intermediary to business partners. The Company continues to be a long-term social investor through the following guiding principles: • Promote sustainability through a range of activities that go beyond products and services, such as supporting communities to have a wider selection of careers • Connect partners to deliver experiences, lead communities to different sales channels for their tourism products and services • Communicate with the public through AirAsia channels for maximum awareness Effectiveness and Business Results Journey D is a social investment initiated to create value to Thai AirAsia’s value chain and expand its business avenues and customer base. Thai AirAsia strives to go beyond being an airline to become a complete tourism and lifestyle service provider. Journey D is a platform for creating a new customer base interested in responsible travel and has led to revenue as well as brand loyalty. Measuring the effectiveness of Journey D’s communications must take into account the knowledge and understanding of “sustainability” by stakeholders, which include the employees of partner businesses, investors and community members, as well as the productivity of Journey D communities in other aspects. On top of developing communities towards a sustainable society, the Company also benefits in the form of ticket sales to tourism communities and from the development of its own personnel. Friendly Design Ambassador Thai AirAsia joined the Friendly Design Ambassador program and took on the role of surveying and campaigning for friendly design and amenities for all people in society, protecting the rights of disabled people and assisting disabled and underprivileged persons to access their basic rights according to the law. The goal of the program is to upgrade buildings, sites and environments for universal access, to accommodate an aging society, to provide inclusive accessibilities for disabled persons and to promote tourism for all. To encourage inclusivity and empower the disabled, the Company invested in making disabled amenities more accessible and common throughout the nation for their guests and employees. The Company currently employs 51 employees in 29 provinces. Promoting Sustainable Development through AirAsia Academy and Partnerships AirAsia Academy cooperated with the Faculty of Economics, Chiang Mai University to host an academic event, “Sustain Me Talk”, on participating in sustainable economic and social development. The objective of this knowledge sharing is to promote our sustainable policy, business, knowledge and lifestyle. The forum facilitated exchanges and featured key speakers on these topics. 167 O N E R E P O R T 2 0 2 2 OVERVIEW BUSINESS OVERVIEW AND PERFORMANCE CORPORATE GOVERNANCE FINANCIAL INFORMATION SUSTAINABLE BUSINESS DEVELOPMENT
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