COMMUNITY INVESTMENT (GRI 3-3, 413-1) Commitment Thai AirAsia is committed to sustainable development across its value chain and fostering responsible tourism. The Company strives to have its stakeholders understand the economic, social and environmental impacts of operating an airline as to elevate its value chain and is determined to increase the number of its passengers interested in flying sustainably. Journey D As tourism recovers, the Company’s main mission was returning aircraft and employees to full service and operation within the aviation sector. This resulted in a change to social responsibility activities and on-site visits to meet with stakeholders. Nonetheless, the Company continued to work alongside over 4 communities across the country, analysing their issues and expectations to set a target of fostering responsibility through three strategies as follows: Thai AirAsia remains committed to maintaining relations with tourism communities under the Journey D program while enhancing its value chain in every dimension. Results of Journey D in 2022 Thai AirAsia continued to engage with four communities currently active in Journey D, namely; Doi Pha Mhee in Chiang Rai, Ban Kok Muang in Buriram, Koh Klang in Krabi and Phrom Lok in Nakhon Si Thammarat. The Company is dedicated to community development following strategies combined with its ability for digital transformation: • developing community marketing knowledge alongside the Community Development Department • building confidence and trust to welcome tourists again through advertisements created in collaboration with the Tourism Authority of Thailand Through Journey D, the programmes support local economic growth through the creation of employment opportunities and income generation for workers returning to their hometowns. Issues/Needs of Communities Expected outcomes for Community/ Society/Company Strategies for Sustainable Society • Impact on communities, society and the environment that may arise from the Company’s operation e.g. Greenhouse gas emissions • For the Company to be a leader in responsible tourism • Tourism activities that generate income to communities • Reduction in impact to the environment resulting from the Company’s operations • Communities increase their income from sustainable tourism activities • Create awareness in responsible tourism and sustainable tourism promoted • Support for activities that create shared valuewith communities • Join partners in delivering activities that enhance sustainable tourism for targeted communities • Build networks of partners for the supporting of sustainable community tourism • Promote awareness and experiences in community tourism with partners 165 O N E R E P O R T 2 0 2 2 OVERVIEW BUSINESS OVERVIEW AND PERFORMANCE CORPORATE GOVERNANCE FINANCIAL INFORMATION SUSTAINABLE BUSINESS DEVELOPMENT
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